The International Contemporary Furniture Fair (ICFF) features and premiers what’s next or what could be in the world of furniture and design. And FLOR, in the thick of introducing modular carpet tile to consumers, was coming up in that world. They were on the leading edge of interior design. What better way to showcase that than to be in every section of the ICFF Show.
We created dynamic videos that played on 67 screens at the Jacob K. Javits Convention Center in New York, running 30 minutes of every hour with 15-minute intervals. Videos also aired on the ABC jumbotron in Times Square during the show.
It worked. Brand awareness jumped for FLOR at the show and beyond. Conference participants noted that “Walking around ICFF I felt like I was at the FLOR Show.”