NTT Communications is a company that supplies the Internet to companies that supply the Internet to the masses. Think about it--that’s a pretty big deal. The Internet is the future and they’re supplying it. Internet Services Providers, Content Delivery Networks, and enormous shopping and social networking sites are just some of the major players who buy bandwidth from NTT Communications.

Because their business model is based around fewer but larger sales, much of their marketing is geared toward lead generation. NTT Communications participates in multiple trade shows each year, so we proposed an idea of what would effectively become a virtual trade show booth, designed to showcase the brand and a specific product, start a conversation with prospective customers, and ultimately, generate leads.

NTT Communications' 10GigE product is the fastest Internet access on the planet. Really. And since it's a big seller for NTT Communications, we built a microsite focused solely on the massive speed of 10GigE.

Ridethegigabahn.com encourages visitors to take a ride in the fast lane. On the Gigabahn, bits yield to no one. The site literally moves users through huge pipes, simulating the experience of moving data, while copy details the product’s unique benefits and NTT Communications' unparalleled service.

We weren't done yet. We created an integrated and highly targeted email, RSS, and print campaign to drive people to the site.

  For print, we hijacked the equity of MTV & Pandora, two brands that have revolutionized music media, to legitimize NTT Communications’ service offerings.

During the first two days of the online campaign alone, lead generation increased 2,300% compared to the entire previous month, and NTT Communications spoke directly with 15 qualified leads, compared to 2 leads they’d generated within thirty days prior to the campaign.