Design Off The Page
Our continued partnership with Bretford brought us into the ever-evolving world of mobile applications. Like so many veteran companies, Bretford has always delivered their collateral pieces the same way—on paper. But with nearly everything going mobile—from menus to photos to books—the need for a print catalog is diminishing. Bretford is forward thinking and technology driven, so it was time for them to practice what they preach. It was time to move their products from the page to the screen.
The next step was logical. We developed Bretford Collections for the iPad®. How? By completely updating the user experience. It still highlights the quality and beauty we’ve come to expect, but it’s no longer static, showing off what Bretford’s products offer and answering customers’ questions in a way that a print catalog can’t. All the while, the app acts like a shopping cart, allowing the user to save items and email more information from the app.
Transforming Bretford Collections the catalog into Bretford Collections the app was a challenge. But by using the catalog’s visual language, a similar relationship develops between the customer and the app. It just allows for a deeper brand experience.
The information is exactly where it’s expected—just a touch away. With easy navigation, simple transitions, popover menus, and email capabilities, Bretford Collections is more a catalog. And that’s a good thing. For everyone.
