Vivian Busch
Principal, Media Innovator
Vivian started in the sun as a producer director for a late night talk show in Southern Florida then headed back home to Chicago, landing her first advertising job as a media buyer at JWT buying spot radio and television for Burger King, Ford, Nestle, Kraft and Universal.
She was Vice President, Associate Media Director at Kelly Scott and Madison before joining Central Coast and developing media strategies for FLOR. Bit by the Internet start-up bug, Vivian left the agency for several years. She helped support new digital technologies for news feeds before Facebook offered them as part of personal profile pages, and e-books before the Kindle. She’s passionate about new platforms that can communicate in innovative and meaningful ways with consumers.
Back at the Coast now, Vivian combines her digital and media experience to lead clients' media innovation agendas. Her background in broadcast, online, social and mobile platforms helps her to unravel consumer insights into actionable, creative marketing programs that better connect brands with consumers.
Vivian is a member of CIMA and enjoys being an empty nester after sending her girls off to college. She finally has the time to enjoy yoga, x-country skiing, traveling, and long walks with her dog.